zacharyfox

It displays Sphinn Hot topics, whats new, and comments. read more »
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In terms of what this means as you’re optimizing your pages, it’s clear that it’s worthwhile to create a unique and compelling Meta description for each page of your site, as that will provide you with the most control over what your potential audie read more »
7 Comments     
Topical brainstorming mastery: "Let your creativity run wild (it can take you in wonderful directions) but be RUTHLESS in culling ideas that don’t actually add anything to your blog" read more »
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Justilien takes a look at whether you should do link building in-house or outsource it. For some companies, in-house works; for others, outsourcing link building works. A combination of the two might work for other companies. read more »
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I couldn't resist this one. A bit punchy after a redeye. read more »
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I'm super pleased to announce that we've got a new networking event series designed for Sphinners and anyone interested in internet marketing -- SphinnCon! Where should be hold our events? Let us know below, plus find more details and info about our read more »
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There are 3 elements that can come together to drastically improve your growth, whether it’s a new blog or an existing one. Individually, these elements are powerful and important, but together they can help build on each other and create exponentia read more »
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This week mark's the 1 year "birthday" of the Women of Internet Marketing Series! This week Search Engine Gurus interviews Jordan McCollum and Risa Borsykowsky. read more »
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A top Republican in the House of Representatives is demanding that Google answer a barrage of questions about privacy, some of which are related to the company's proposed purchase of the DoubleClick advertising firm. read more »
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The reason a majority of the major businesses online have a reputation management problem is because they did nothing to combat it from the start. Lets face it, the bigger bigger you get, the more people you are going to have that want to bring you read more »
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Interesting Topic: "Treat every post you write as an introduction to the next one. What if instead of hitting publish, pushing the post from your mind and then searching for your next post topic - you stopped and asked yourself how that last post yo read more »
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Here is my idea of a smoothly migration from IIS/ASP to Apache/PHP, including lots of code snippets. Grab any Unix box from your hoster's portfolio and start over. Win! read more »
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A personal account of how Matt Cutts of Google has what it takes when it comes to black hat SEO, and the Vegas story to prove it. A lesson on how anything can and will happen in Vegas. read more »
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"Whatever determines link juice, it sure as hell ain’t PageRank. This comes as no new news to most SEO’s, but the myth of PageRank being the dominant factor in link juice is still quite popular amongst the forum posting crowd." read more »
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Excellent write-up and notes from the Link Baiting session at PubCon. Covers the 96 different strategies and ways to build links. read more »
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"I wonder how valuable the other %99.98 of the world's information is worth?" read more »
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It’s more than creating profiles and adding bulk loads of friends in all the social networking sites and blasting out bulletins. It’s more than creating a link bait video and distributing it in Youtube. And, while social media optimization is an im read more »
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White Shadow has been playing around with Wordpress linking structures and 3rd level push to reduce supplemental results.

Browse around the site using a plugin that shows nofollow in CSS, such as Search status to get an idea of what can be acheiv read more »
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Do you have a long list of ways you’re planning to distribute your company messages via social media? Stop. You’re doing it wrong. Instead, consider all the ways you can use social media as *input* mechanisms to increase your surface area and cre read more »
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The simple fact is that no matter how awesome an employee is, you can't trust them completely. Tony has written in the past questioning the loyalty and commitment of employees who are making six figures doing SEO and affiliate work on the side, and read more »
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I have never seen this expressed before about search.

Closing thought:- "new thoughts aren’t searchable" read more »
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Marketers are realizing the explosive power of linkbait and viral marketing which has to do basically with two variables:

· content creation, and
· networking

Both of which are easy to categorize as “Social Science” because they have to do wi read more »
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Some users get easily frustrated when their posts do not immediately make the front page, and they will often give up. Persistence and patience does pay off however; so if you are determined to make the front page, put yourself in the practice of su read more »
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You might wonder though, does commenting actually work to drive traffic today in the more crowded blogosphere?

I actually argue that most people go about a blog commenting strategy the wrong way and there is a higher leverage technique that most read more »
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This morning I’m sitting at my desk reading the latest social media news on my feed reader - when once again I fall for a social media survey.... After scouring the article for where these results came from - I found nothing. Was it an oversight? Or read more »
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