AmyGreer

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that’s understandable, given the technical background of many of the practitioners and the perception that those elements are relat read more »
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Something to read for the weekend: "This collection of 50 must read (...) articles embraces the philosophy behind designing websites for the ROI of it not the looks." read more »
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A detailed and practical list to help improve your PPC campaigns' ROI. read more »
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Ever pulled your hair out because you can't track certain kinds of conversions -- such as Flash movie clicks and PDF downloads -- in Google Analytics?

In this post, Roger Gilliam explains 3 tested techniques, with detailed code examples, for leve read more »
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Lance Loveday reviews and grades his 2007 predictions about Google's purchase of DoubleClick. An interesting read. read more »
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While there are more resources available now than ever before to help you get your head around search engine optimization, there are also many new factors that have come into play, one of the most relevant being social media. If your company isn’t read more »
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There are some things that are always constant in the world of search engine optimization and marketing. My team and I remind ourselves of these edicts when we are approached by a potential client. If the potential client does not accept these truth read more »
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42 places to consider when doing keyword research, including 9 tools read more »
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At last, I’ve found a way to thank Google for all the years of employment and high-quality search results. I’m going to help Google fix its 404 error page. read more »
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Is the long tail worth the time? NO! Amanda Evans, a WebMama Team Member, shares her views on the long tail vs short tail enjoyment. Comments welcome. read more »
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A few simple steps to help optimize your WordPress blog posts. read more »
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Clear, easy-to-implement optimization guidelines for your WordPress blog. read more »
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There definitely are some unique challenges to B2B search engine marketing when compared to its consumer counterpart. However, if you can redefine your expectations and approach to better meet the B2B audience, then you will find like I did that it read more »
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Detailed list on how to optimize your Wordpress RSS and Atom feeds. read more »
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Google Internet Evangelist Vinton Cerf (also known as one of the fathers of the Internet) spoke at WebbyConnect last week, and is on record as saying "Search Engine Optimization does not work." I cornered him in the hallway afterwards so he could cl read more »
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Daily detailed summaries of the Webby Connect 2007 conference sessions and keynote speeches, covering a wide range of online-related topics. Enjoy! read more »
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Carol Krol, of B2B Magazine, wrote an article recently regarding blended search – specifically Google Universal Search and Ask3D - and how it impacts search marketing strategies. She asked me what I thought... read more »
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Just say, “thank you.” Yep. That’s it. Say, “thank you.” Find a way to show your appreciation. That Digg/StumbleUpon User probably sends tons of traffic to a number of sites every day. Yet, rarely does someone stop to say “thanks for the effort.” Be read more »
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So what does this mean for marketers? To begin with, I think the traffic numbers will decrease (at least in the short-term) as some users make the switch and many move on to other places..But what’s the biggest loss in moving to Propeller.com? Movin read more »
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I came to the odd realization recently that many of the basic tenets of SEO actually tie in interestingly well to some common euphemisms and metaphors: 'Burning Your Candle at Both Ends', 'Making a Mountain Out of a Molehill' and others... read more »
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Comprehensive list of steps to optimize your blog broken down by Feeds, Your Blog as a Whole, and Individual Blog Posts. read more »
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I'm disappointed. Is that really necessary?

People in this community put so much effort into writing good content and obsessively tracking their industry and community that why should the newest site, which is itself the ultimate community-builde read more »
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A brief look at setting client expectations for search engine rankings and SEO success. What's important for clients to understand? read more »
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I've been hearing that local search results appearing in search engine Web results pages have become pretty popular since being introduced.

How might whois data play a role in whether contact and address information is displayed in search resuls? read more »
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If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and Google results. You also know that prospects trust the opinions of existing customers (who are ‘lik read more »
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