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Steve Espinosa makes some great suggestions to Google on improving Google Maps for both end-users and small businesses. read more »
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David Mihm's recap of the top stories in local search so far this year is well worth reading. Have trouble keeping up with the rapidly changing local search landscape? This article is a great guide. Mihm lists some of the top stories and major chang read more »
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DexKnows.com gets outed for using Pay-Per-Post for link-building. Details, including one YP industry advocate's denial over the affair. read more »
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These Russian townspeople glommed together to form a giant, human happy face for when pics were shot for Google Maps -- only it didn't quite happen. read more »
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A year ago, Danny Sullivan showed some clear research results showing that only Yahoo and Ask were using the keyword meta tag for retrieval purposes. Is that enough reason to be using it? This article suggests that the keyword meta may be used by Go read more »
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The recent marriage proposal delivered by a Googler via Street View wasn't the first proposal seen in the Maps interfaces - here are a few other marriage offers seen in Google Maps, too. read more »
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Knowledge Networks anticipated my sort of criticism, and in their YP Directory Audience Measurement White Paper, they state that of the estimated 8% of households without landlines that are missed in their sampling, the 2% entirely without phones ar read more »
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The Stop Child Predators organization has launched an attack on Google Street View as a tool which child abusers and kidnappers might use to effectively stalk and attack children. read more »
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A new study from Harvard Business School calls into question The Long Tail theory. While this study was based on hard data from music and video sales, it may not be advisable to give up on Long Tail theory so quickly. read more »
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Here's some of the most interesting sights to be seen in Google Street View, from skywriting to aliens to crimes being committed to odd contrasts. You may've seen some of these collected elsewhere, but we've worked hard to assemble a unique set of t read more »
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How would a universal location layer for the social web change the design and implementation of existing applications? Will the ubiquity of location data, like the adoption of web standards before, catalyze entirely new breeds of applications and we read more »
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Case-sensitive search results were first reported in the UK, but are now affecting US queries, including for local/travel keywords. read more »
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Hopping on the rising tide of a media feeding frenzy can help you ride the wave to higher short-term and long-term traffic for your blog. read more »
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Google's functionality is lucky for spammers -- the I'm Feeling Lucky button is apparently allowing spam to bypass email filters that would otherwise catch it. read more »
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Silicon Alley Insider reports Google is trying out barcodes in newspaper ads. This reminds one of a terrible idea that was behind one of the biggest dot-bombs ever: CueCats. Deja vu! Do CueCats have 9 lives? read more »
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Recent Hitwise graphs show that 76% of Mahalo's traffic is from search engine referrals - ironic since Calacanis sneered at the worth of SEO. Now his Mahalo search engine traffic is prone to Google Penalty since Google doesn't like to index "search read more »
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This tiny local agency has been growing by leaps and bounds, opening local sales offices across the US and now becoming a Google Adwords reseller. Online yellow pages are put on notice... read more »
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Great article by Mike Moran on approaching search marketing by trying to help solve the problems of potential customers. This "user-centered marketing" approach could be very beneficial since it will naturalistically help enable you to target long-t read more »
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Search Engine Roundtable reports that a Webmaster Central team member stated that Google doesn't mind you hiding text behind an image, if it reflects the same text found within that image. Interestingly enough, it appears that Google's actually usin read more »
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Satellite pics of a building viewed via Google Maps appears in the shape of a Swastika. The US Navy has apparently taken so much flack about this that they're paying to reshape the building's aerial profile. First time Google Maps has forced a build read more »
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My article on Search Engine Land, "Google Trends: Yellow Pages Will Be Toast in Four Years" brought a bit of controversy, escalating to a virtual attack by former ZDNet journalist Donna Bogatin. In her post, "Yellow Pages Trash Talking: The SEO Dog read more »
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Really great analysis of user behavior changes introduced by universal search layout on Google -- eyetracking heat maps show how universal search layouts affected where users scan and stop to look on Google SERPs. read more »
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Much like print-friendly versions of pages, mobile versions of pages can introduce duplication issues on sites, watering down their PageRank. This story describes a real-world case in point, and shows one solution to satisfy mobile distribution aims read more »
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Search engines and internet yellow pages are pushing to offer content on cellphones, and to sell ads through them. However, wireless devices are missing some of the classic signals used to detect click fraud, and this seems concerning... read more »
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A few of the pix I took at the Google Dance during last week's Search Engine Strategies Conference in San Jose. read more »
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