Sphinn - How Twitter can harm your brand

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How Twitter can harm your brand

Went Hot: October 1, 2008 - 8:23 am
Posted By: Lid 65 days ago
Topic Type: News Story (Jump to http://blog-well.com)
Category: Other Social Media

BigPonds recent debut on Twitter leaves most customers dissatisfied and angry. But what if they took a step back and looked at what Twitter is about before jumping in? They just might make a go of it

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from onreact 65 days ago #

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Wow, what a failure!

from JaySeven 63 days ago #

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def helpful. I'm just jumping into twitter right now...not so much for the business I work for, but to test it out for social stuff and for side projects.

will take note!

from shannonswenson 62 days ago #

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Great case study. This reeks of a half-hearted directive from management that either a) tries to control the brand too much or b) orders people to "Engage!" then doesn't provide the resources.
http://twitter.com/shannonswenson

from StephWoods 62 days ago #

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This is one of the better Twitter posts I've seen ... thanks.

from nBridges 57 days ago #

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somehow i feels people who are trying to get something from twitter which it is not supposedly do, will fail.

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