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Shoemoney sphunn a page on his blog about the ThinkTank.
It went hot perhaps faster than any other post ever has.
Then later on, without a published reason why, was taken down.

Was this Shoe bashing? of a brilliant piece of marketing?

Or was this just crappy spam that should have been desphunn except that the sheep don't know what's good for them, and need a moderator to help them?

Who is right, the sphinn mob, us? or a single (or couple) of moderators?

Please let the comments flow below.

By the way, Danny encouraged this discussion to help clarify the rules. So discuss away!!
37 Comments     

Comments

from Purposeinc 87 days ago #
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I vote to reinstate Shoemoney's sphinn! Well, I guess that is not a surprise!

from dsnyder 87 days ago #
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I think if we can have dozens of Google Chrome pieces on Sphinn, Shoemoney's post is fair game. Is it of benefit to the Sphinn community? Yes as it sheds light on an event that is taking place that some might not know about.

The reality is this is a voting site, so if a piece is voted as popular that is what it is, no? User sentiment should be what guides this.

from Feydakin 87 days ago #
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I notice Jill's desphinn post, but if 30 to 35 people thought it was sphinn worthy, enough to push it to the front page, then why would a few desphins get it removed?? There are plenty of stories that fit that bill on the front page..

Was it removed because it was a contest?? If that's the case then a blanket, all contests are spam, rule needs to be put in place.. It's not like this was the first contest spam ever seen here.. And it's not the first one to go hot.. But it has been a while..

Or wa it removed because SEO Sucks??

Without comment from the PTBs all that leaves in conspiracy theories..

from Halfdeck 87 days ago #
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"30 to 35 people thought it was sphinn worthy"
That only flies for people who doesn't have thousands of followers on Twitter and other networks. When Shoe (and a few others) says jump they say how high. While G has an algo built in place to measure both quantity and quality of "votes" Sphinn doesn't and is open to sheepipulation.

That said, once a submit goes hot I don't believe in pulling it manually. Fix the backend algo instead of relying on handjobs.

from shoemoney 87 days ago # - show/hide this comment
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its no secret that a lot of the core sphinn users (or sheep as you call them)  hate hate hate my site and successes. 

Its fine.  Its quickly becoming a community of shit.

from Feydakin 87 days ago #
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@halfdeck, should I go down the front page and point out how many of the ones that are hot had a twitter request attached to them?? The whole point of a social website is to get your friends to to help you.. Every single voting website on the interweb suffers the same issue..

If there isn't a twitter request attached to it the post rarely gets more than three or four votes..

And for the record, I didn't sphinn it, I didn't think it was news worthy, but I also didn't let my lace panties with the strawberry shortcake picture get all bunched up because a contest, or Shoemoney, made it to the front page.. I would bet there are a few people here that would really appreciate knowing that there was a chance to go to a "SEO" conference on someone else's dime..

from Halfdeck 87 days ago #
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"If there isn't a twitter request attached to it the post rarely gets more than three or four votes... "

That's true, more often than not. For the record, I'm not bashing the sphinners or Shoe. The same Twitter-Sphinn-begging helped Rae's post about Twitter nofollow go hot in under 1 hour (same deal with DaveN's post about Twitter nofollow).

How do you think this post http://sphinn.com/story/19717 went from 3 votes to 53 in a day while buried? (didn't show up in What's New or front page)

Shoe's post going hot isn't nearly as bad as a happy birthday post going hot which often does. Every single submit on Sphinn is self-promotional, one way or another. The question is is there a big takeaway? In this case the post passes the test. Still, the loophole in Sphinn' platform which favors people with a large social network following needs to be addressed. The playing field is clearly not even.

from Jill 87 days ago #
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My desphinn had nothing to do with the original post that this post talks about. Don't even know what that was. I just don't think a  post about why another post got desphunn or removed is sphinn-worthy.

Take it up with the sphinn moderators or whatever...

from Purposeinc 87 days ago # - show/hide this comment
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By the way, I have heard mention a few times about SEO and sphinn. Where does it say anywhere on this site that it is an SEO site.

The point is, that a social network is by title social.

If someone has a whole minion of people that follow their every footstep, then those are the ones that will win. They will win at at almost everything they participate in online.

I promise if Brad Pitt opened a Sphinn account, and sphunn his my first post on wordpress about why the popartizi shouldn't follow him, it would go hot.

It is just the nature of being popular.

I am not as popular on this site,  hence my posts need to be better to go hot.
Notice on this one I pleaded people on twitter to sphinn  it and comment, and got what,  three sphinns and one unsphinn?

So someone tell me why being popular on a social networking site is bad?

from ChrisEdwards 87 days ago #
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Come on folks we all know Shoe as an authority, reinstate the mans sphinn!

This isn't presidential politics, just a Sphinn. Geez!

from merrick 87 days ago #
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Why are moderators needed?

If any of you participate on Hacker News you understand where I am coming from. Moderators make subjective calls based on the limited amount of guidance they have and occassionally, possibly this time, a bad call is made.

If DK (purposeinc) says Danny asked him to open this thread and then no moderators or other desphinners defend their actions then the system is broke. About 80 people (mostly SEOs) attended DK's event at Pubcon '07 and everyone I spoke only had great things to say.

Now DK is throwing an exclusive event and there is a way to get in, that's newsworthy and certainly Sphinn worthy.

from Purposeinc 87 days ago #
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Shoe's sphinn really should go back up.

I agree with something both Merrick and Shoe said. Let the algorythim do it. Moderators by virtue of being there have an opinion. An algorythim keeps things fair.

Does anyone even know how many sphinn's it had when it got taken down? Nick?

I still have not heard back from EvilGreenMonkey either on this via email.

So, how bout we just put Shoe's sphinn back up? No one even needs to apologize :)

Let's put it back up, I'll buy him a protein drink, and everything will be just fine.

from Feydakin 87 days ago #
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@Jill, if you read the post, it was taken up with Danny aka sphinn, and he suggested the conversation here.. So your desphinn seems wrong since on one hand you say take it up with sphinn (which was done to get it here) and on the other you say this doesn't belong here..

I think the whole thing is simple, either contest posts are allowed or they are not.. If the answer is, it depends on the contest, then it should be here since it's an SEO related conference.. And if people don't like Shoe, they can vote with desphinns..   

from hjortur 87 days ago #
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Ehh, isn't this exactly what social media marketing is all about? Giving to the community - building popularity and reaping the profits?

from CameronOlthuis 87 days ago #
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don't hate the player hate the game

from MattSiltala 87 days ago #
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@CameronOlthuis - spoken like a true player!!!!

from NickWilsdon 87 days ago #
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Well, I'm one of the people who desphinned the original post. I did it because I felt it was self-promotional. Most competitions are. I appreciate you weren't asking for a link Shoe but lets get real here - people *are* going to link to you plus Google's made it pretty clear what they think of competition/link plays.

As you say in your disclaimer:

You should assume I have motivation for linking to everything on this page and will benefit from it somehow. You should assume I am no better then you are and your opinion has just as much weight as mine. You should question everything. You should come up with your own thoughts and opinions and not trust some stupid blogger.

For me, allowing competitions into Sphinn is a slippery slope. Yes, this was relevant to internet marketers but you can say the same for the next person who promotes a competition to win a ticket to PubCon, an SEOMoz Pro membership or maybe a copy of Aaron’s SEOBook. Where do we draw the line here? By how much money is on the table? If yes, then aren’t we setting a price on a front page Sphinn listing?

For me it's about the content, not the value of the prize. This one had a good prize but we should be consistant in the voting. Then everyone knows where they stand.

And for the record, I don't hate Shoe or have an axe to grind here. In fact I sphunn a post he wrote about 6 hours before this all kicked off.

This was also a heavily promoted post. I'm not against that in moderation but if you look at Twitter alone you can see that Shoe pushed it himself 3 times and 14+ people retweeted it. I know Shoe is a popular guy but that was just a steam roller.

You even asked for it to be retweeted David:

purposeinc: Please, please, please sphinn this article - http://sphinn.com/story/70586 Give it a re-twit also if you could. It would mean a ton to me!!

My favourite was Mrs Boser's:

BarbaraBoser: retweet for a good cause...@shoemoney sphinn him please!!!!! http://sphinn.com/story/70586

No offence to Mrs Boser but "for a good cause"? It sounded like Show was organising a fundraising drive for world peace? ;)

No wonder it got hot within minutes. As Shoe pointed out:

thanks... 0 sphinns to front page in < 20 mins you guys are the best ;)

Shoemoney's a popular guy with 5000+ followers on Twitter. When you call on that resource to get 21 votes it's going to work. Is that fair voting or gaming Sphinn? The site and community should be treated with more respect than that - especially when the mods are also on Twitter.

But this is a separate issue from the self-promotion. I don't seem to be the only one out there who finds this aspect of Sphinn fustrating either. Check this post out:

6) Sphinn - Really, this shouldn’t be in a top 10 list. It’s full of low end garbage posts and self promotion. But the self promoters in the industry seem to like it, so let’s say I bowed to peer pressure. It’s not in my top 10 list, but it’s a widely read site so it gets a mention.


The self-promotion, politics and circle-jerking does get annoying for people. I don't want Sphinn to have that reputation. That means taking a stand against self-promoting posts. Even if it's for an event I support - run by friends. I have nothing but love for David and Shoe but improving the quality in Sphinn is important to me.

from Feydakin 87 days ago #
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The problem is that the rules changed somewhere..

Do a search here for contest and you will many posts about contests.. None of them got deleted.. So why did this one?? That seems to be the issue here to me.. The rules changed once a shoemoney contest went hot..

http://sphinn.com/search.php?search=contest

Gmail t-shirt contests, SESSJ Swag contests, etc etc etc.. 7 pages of results for the search for contest.. Seems strange to me that all of a sudden it's a deletable topic..

Lack of consistent moderation is and has been an issue here..

from NickWilsdon 87 days ago #
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@Feydakin

This last one I saw got desphinned heavily - I guess that is why it didn't need to be removed.

I get the feeling Danny/Rob/Michelle would rather we managed to moderate ourselves as a community. However, when a post is promoted this strongly there is little ordinary users can do. They are streamrollered and would have to be very organised in their desphinning to have an effect. That just leaves the mods. 

from JohnWeb 87 days ago #
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"This last one I saw got desphinned heavily"

Which is fine if it's desphunn before it goes hot, but after it's hot, the desphinn is worthless.

from NickWilsdon 87 days ago #
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@JohnWeb

Exactly. People with a large number of followers can do a hit and run on Sphinn at the moment. That's where moderation would seem to be needed - or a better desphinn system.

I agree that after a post goes hot, it is pretty pointless to desphinn.

from Halfdeck 87 days ago #
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Most submits are self-promotional in a way though, in that there's an agenda behind every blog post published.

The term "self-promotional" can also apply to cases where a "car salesman" walks away with more money than the value of the car.

For example, when Fantomaster's submit promoting Alex Goad's Google Payload ebook went hot, I called it a scam at the time, because it seemed he was taking advantage of his rep to make a few easy bucks selling what several people claimed was a run-of-the-mill adsense arbitrage ebook.

When an affiliate link gets tossed in a blog post, the value equation shifts because the perception is the blogger is walking away with more money than the value of the car.

Sure, Shoe has an agenda (so does everyone else). But from a glance it looks to me like he is offering a pretty fair deal. So I don't see how having his post on the front page hurts Sphinn.

If you feel that the takeway of a front page post should be informational, not transactional (e.g an empty post offering tickets, cupcakes, money, SEO consulting offers, etc) that I'd understand.

from evilgreenmonkey 86 days ago #
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I did reply to the email that Danny CC'd me into, although maybe it didn't reach you (Timestamp: 6 September 2008 20:00). I'm travelling in Asia at the moment, so my email replies may take longer than usual. The reply went as follows:

Hi,

As Danny explained, Sphinn gets bombarded by competitions and SEO contests which hold no real news value. It's general internal policy that competitions are removed from Sphinn, as was the case in this instance.


Rob Kerry
evilgreenmonkey
Sphinn Editor

from Purposeinc 86 days ago #
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Nowhere in the Sphinn rules did Shoemoney Violate anything.

Thanks EvilGreenMonkey (I am still getting used to the name). I hope you are having a fantastic trip! (seriously :)) Sorry if I did not get the e-mail.

This may be my final rant on it, maybe. :)

To me a social network site like this is exactly that, a social network site.

Of course it is a private enterprise and the owner (Danny? I think) or owners can do absolutely whatever they please. If someone does not like it, they can leave.

It is the custom amongst us humans to post rules so others know what they can or can't do.

I have carefully read the rules at sphinn (unless I am missing some of them) and as outlined in detail on my post, http://www.purposeinc.com/pwp/2008/09/06/shoes-sphinn-was-desphunn-now-sphinn-it-back/
unless someone knows of something I don't know, Shoemoney did not break any of the rules. In fact, he nailed them by following the guidelines exactly.

If there is internal policy that I don't know about, then please enlighten me. It is hard to play the game when an individual does not know the rules.

I thought the essence of Sphinn is simply to bring up items to the general interest of those in "internet business". The group then votes on what is good or crap,

If for some reason a post hits every single one of the goals of sphinn as outlined in sphinns rules*, is voted hot by a huge number of the users, and then is taken down because it was a contest, when nowhere in the sphinn rules does it even frown on contests, then I simply say that Evil Green Monkey, and or others involved,  are being a party pooper (sorry about the harsh language)  because Shoe won.

He hit the target, grabbed the brass ring, rung the bell, knocked over the targets, but did it in such a big way that it just didn't seem fair to those not as good.

I honestly wonder if I had done it, or some unknown nice girl, if the post would still be up?

If you guys want to see me on Sphinn, then at least post the rules so we can know what they are.

Final bravo applause to Shoe for well done marketing.

Danny, thanks for having comments and allowing the rant. :)

Evil Green Monkey, have fun in Asia.

Nick, still love you, but Repost Shoes Sphinn!!



from Purposeinc 86 days ago #
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One more rant!

And the point of bringing up that sphinns are asked for on twitter is.......?

from MattMcGee 86 days ago #
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"Do a search here for contest and you will many posts about contests.. None of them got deleted.."

Do that search and you don't see all the ones that DID get deleted. :)

from johnandrews 86 days ago #
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The way I see it, since EvilGreenMonkey manually sets the standards for quality on Sphinn, then EvilGreenMoneky is responsible for the overall quality of Sphinn.com. I don't think I'm alone thinking it might be time for a performance review in that dept?

Seriously, this is news to me that Sphinn is broken. I read the "What's new" page all the time and sort by # sphinns to see what matters. I see drive bys before they are modded out, and I assumed (as is touted) that Sphins and Desphins keep things that are driven by human Sphinns moving, not manually deletes. Delete of a popular post of this level? Bad idea.. you know, glass houses and all that. Now I want to know what else has been censored.

Can Sphinn publish a "censored" or "deleted" listing, sans links etc? at least that way WE (the community that thinks it makes Sphinn what it is) know what the bias is, and can continue to trust the mods to maintain reality and not push an agenda on us wrapped like it was our own opinion. We know it's owned by the SMX Conference people, but I assumed thus far it was unbiased based on Danny's assurances.

@shoe: nice way to show respect while the topic is.. respect for shoemoney's participation. Not everyone dislikes your blog because it's successful.

@feydakin: exactly... plenty of stuff that is undervalued but not deleted. Good to see, if that's what you want to see.






from johnandrews 86 days ago #
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@purposeinc: EvilGreenMonkey responded similarly to my "Greatest Hits" post some time ago, saying sans clarity that something might not be ok or might, maybe, except...unless.. actually I'm not sure what the outcome was since I removed mention that I was giving backlinks for Sphinns of that Greatest Hits post.

The experience wasn't pleasant as I recall.

from graywolf 86 days ago #
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sometimes the rules have to be adapted as we go along, for example the "happy birthday" posts used to be able to reach the homepage but dont anymore. While they are important to the community they aren't news, and cant got "popular" anymore. I dont think thats a published policy anywhere but is one that exists.
Promotional contest or self promotional posts are going to fall into that same borderline case and a judgement call will have to be made. I dont think anyone wants sphinn to turn into a billboard of SEM contests, however to say all contests are banned seems heavy handed and draconian. I'd suggest trying to follow the spirit with which the guidelines where created instead of trying to get by on a technicality. 


from graywolf 86 days ago #
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also the clever folks might notice that you got more press and attention from the story getting pulled :-)

from johnandrews 86 days ago #
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Sorry to triple-reply but I got a few emails since my face is on the Think Tank registration page.
I'm going to Think Tank because I saw DK was hosting the event and I saw the value for web entrepreneurs (read my post about it http://www.johnon.com/566/think-tank.html). Even though I already knew DK, I signed on via the public form and paid the registration fee before even talking to him. I even recommended some people. That's called support. It's what it takes to help something be good and be worthwhile.

Social Media (and promotion) requires collaboration and marketers helping marketers. Sphinn people should know that very well. But if anyone thinks cliques and gangs and taking sides is Social Media, they need to go back to their junior real estate assistant jobs or maybe try again at qualifying for Best Buy's geek squad cause that's where that crap helps you climb the little corporate step stool. Real success comes from making things happen and helping them be the best they can be, whether measured in dollars or quality of life.

Odd post for the end of a dying thread with 5 Sphinns.. but this stuff persists and the record needs to be clear on my contributions above.

@michael thanks for the contribution - level headed, nice addition.


from dannysullivan 85 days ago #
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David emailed me last week about the post being pulled, before he wrote his post. I responded a couple of times. Then he asked me today about his post. Here's what I've emailed back:

Looked at your post. I feel like you’re being kind of mean to Rob, plus you’ve kind of overlooked stuff I took time to explain to you. I’ll give you a few last remarks, in case you’re interested. I’ll also share them with those on Sphinn.

As I said to you last week, we get flooded with “contest” posts. As I said, these have tended to be taken down if they go popular – some don’t because they don’t get noticed, so they’re non-issues. I guess we should add that to the official guidelines. The “Why” is pretty clear – they generally aren’t news articles, and when you’ve got people complaining they want better content on Sphinn, it makes sense to remove them.

For example, if we gave 10 SMX tickets to various blogs, and each of those ran a contest for it, would you or people at Sphinn want to see each of these contests potentially go hot because each of those blogs have a big audience that would get behind sphinning them? I certainly don’t. So it’s not anti-Shoemoney thing.

Now if Shoe had written a post that was about ThinkTank itself – why people should go, what’s happening, etc – then no problem. But contest posts, as I’ve explained, haven’t been gone.

To your post…

It appears that Danny, according to Danny, was not at the helm at the time, and had no idea about what happened.”

That’s not what I told you, and I’m surprised you’ve written this. You emailed me concerned the post came down. I told you I hadn’t been watching the day-to-day discussion about it but instead Rob Kerry (Rob is Evil Green Monkey) had – a discussion that was raised by various moderators, asking if the post should be kept.

I cc’d Rob on several of these emails. I said that I’d seen some concerns raised about this, that it was Rob’s job to watch over day-to-day issues, and he’d explain it for you if you have more questions. And I think he gave you the explanation about contests.

So when you write:

“Come on! There must be something more to it than that.”

No, there’s not. We’ve tended to pull contest posts, in the same way we’ve tended to pull birthday posts. We’ll update the guidelines. We need to add that about birthday posts, as well.

“But isn’t social media, by its very essence, something where the mob rules?

No, moderators have a role here. This was covered when Sphinn was first launched, has been discussed many times since (both good and bad) and will continue to be discussed. But our view is that moderators do help; that you don’t leave it entirely to the crowd.

As to what Jeremy posted:

“its no secret that a lot of the core sphinn users (or sheep as you call them)  hate hate hate my site and successes. 

Its fine.  Its quickly becoming a community of shit.”

That’s disappointing, Jeremy. Sorry, but you walk into some other community where you’ve participated fairly minimally (24 comments, 70 sphinns), upset that the moderators made a decision over your post, and it’s a community of shit?

As to what John Andrews posted:

EvilGreen – Rob – doesn’t manually set the standards for the site. He does usually make the call to have something removed that becomes an issue brought up by moderators or users. Someone has to make that call, and Rob has done an excellent job with it.

John, if you want to see a list of “deleted” listings so you can be reassured that things aren’t as worrisome as you think, I’d be happy to have you guest moderator for a week or two. Then you tell me after that if you think all the removals of  Leather Chair Furniture” posts or “Used Cars” posts should go up. Seriously – give the word. Come backroom, enjoy the killspam in the morning.

If you want the real check and balance, any post that gets pulled where the community might have issues about it getting yanked inevitably produces a discussion like this. We get called out on the carpet for such decisions, and we should. Sometimes we change how we operate in response. Sometimes we defend the decision and move on.


from Jill 85 days ago #
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So it was discussed with the mods and even with Danny, and still this post?

Good, my desphinn stands! Wish I could double desphinn.

from Purposeinc 85 days ago #
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I originally wrote on my blog:

It appears that Danny, according to Danny, was not at the helm at the time, and had no idea about what happened.”

Danny Commented Above:

That’s not what I told you, and I’m surprised you’ve written this. You emailed me concerned the post came down. I told you I hadn’t been watching the day-to-day discussion about it but instead Rob Kerry (Rob is Evil Green Monkey) had – a discussion that was raised by various moderators, asking if the post should be kept.

The original e-mail from Danny that I was commenting on says as follows:

Hey David—

 I think there was some debate last night about whether any posts just about contests should be allowed. I was on it late – Rob runs the day to day, so let me loop him in. Just getting up, so he’ll know more than I especially as I’m still waking up :) Hope all’s well!

From that I assumed that Rob was responsible fully for what happened. I stand corrected. :)

Much Love to all,

Peace!

and out!

(I still haven't seen how Shoe's post violated any of the published rules though :))



from johnandrews 84 days ago #
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+1 to Danny's reply, thanks. I appreciate that you recognize when efforts are designed to hold people accountable *in order to make things better*, and not just to take sides or cause trouble.

+1 to DK's last post, good you posted the email to keep clarity.

By the way, I don't read Jeremy's blog but had I seen that contest on Sphinn I would have found it remarkable for the magnitude of it, and also because of the way it demonstrates the increasing value of what we all do... more demonstrative than Marketing Pilgrim's "Internship" article writing contests or whatever they are called. Nearly $5k in actual value and a limited opportunity, for writing a blog post. Payoff within weeks, and  not some "elite  access to Rockstars" event that carries a 50% affiliate SPIFF but an actual invitation-based networking event.

I'm still thinking about how this delete action is important for understanding the search marketing space, too. Contests say it's worth $5k to get buzz coverage for a small conference with limited if any near-term profit potential for the organizers. Sphinn is afraid of the contest post backed by massive popular support, and deletes it.  In other words, Sphinn doesn't see the value, or sees a negative value. 

SEO is never boring.



from NickWilsdon 84 days ago #
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@johnandrews

It's got to be more consistant though to remove all competition posts regardless of the prize money on offer - otherwise what do we say to the next guy who runs one, "Sorry bud, you're being too cheap?" That's a very hard line to draw. 

As Danny suggests, you should have a try at killspamming a few "Make Money Online" posts and you'd probably get another perspective on this. Competitions have become a standard play for linkbait now. If you write an eBook you can expect to pick up quite a few links by giving away copies in competition bundles. It's the principle here rather than the prize value that is a problem for me.

Reminds me of that joke:

A man approaches a lovely young woman in a bar. He asks her, "If I paid you a million dollars, would you sleep with me?" The young woman blushes, hems and haws a bit and replies, "I suppose so." The man then asks, "Would you sleep with me for five dollars?" The woman is taken aback and replies forcefully, "Of course not, what kind of a woman do you think I am?" The man answers, "We've already established that, now we're only haggling about the price."

from IncrediBILL 84 days ago #
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Using killspamming as an excuse?

Come on guys, that's just a lack of good software and a lame excuse at best.

I get 100s of submissions of crap daily and most of it is auto-killed because it's easy to detect it's automatically sumitted due to flawed auto-submit programs that have simple tells.

The rest goes through a simple whitelist filter that uses some very simple detection methods to determine if it's most likely legit or not, everything else is moderated and 99.99999% of that turns out to be crap.

After implementing such simple automation the amount of crap I have to deal with went from 100s a day (and escalating) to maybe 10-20 a month, or in other words, it's no longer a problem and takes up so little of my time now it's a non-issue.

Maybe new Sphinn accounts with 0 comments and 0 sphinns shouldn't be allowed to post without having their first comments or sphinns released from moderation, maybe you should require participation before being granted a Sphinn submit-worthy status.

You have lots of members with lots of successful submissions that didn't get deleted as spam so using that as a benchmark, you can stop the spammers while allowing your existing members to participate without any interruption, and still allow new members to easily gain acceptance while punting spam with little, if any, manual effort.

I can think of a few things easily done that would make this nonsense go away in less than a month.

I'm always available for consultations ;)


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