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Video of Matt's comments about why they don't mention big name sites that get penalized for playing with black/grey hat tactics during SES San Jose 2008
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from iBrian 102 days ago #
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Blasphemy - it cuts Dave Naylor off!

from tomcritchlow 102 days ago #
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Nothing particularly new (matt cutts has said pretty much the same thing in moz comments before) but interesting none the less. Though I agree - would be nice to hear dave fookin naylor speak a bit longer :-)

from streko 102 days ago #
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bullshit. all i have to say. i can give so many examples of large sites that out right buy links across hundreds of different blog farms and other crap and they never get slapped. im not a whistle blower and don't point out, but this is crap. if a normal site gets caught buying links the whole site gets penalized, not just a "section"  google just doesnt want to look like twits if someone does a search for "insert large brand name here" and it doesnt show in the serps.

from TheMadHat 102 days ago #
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Agreed with streko, this is total crap and I can prove it in a multitude of ways. Big sites don't get taken out completely ever. I think they did it to BMW for 3 whole days or whatever so they can claim that they do it.

Normal sites gets completely blasted, not showing up for their name, while "big sites" get one of two pages and I'd hardly call it "sections".

from Halfdeck 102 days ago #
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Google routinely penalizes big sites, but unlike small sites, I doubt big sites ever get perma banned. Instead I imagine Googlers shoot them an email/phone call telling them what the problem is and how to fix it. When MSN released 100,000+ URLS at once and triggered a flag, Google took steps to make sure those pages were trusted enough to gain footing in the index. The playing field is not level; big sites do get the red carpet treatment. And when you combine deep pockets for paid links and online "diplomatic immunity" you get competitors that are virtually untouchable.

Google's business model depends on returning valuable results. A choice between penalizing a big site and perserving user experience isn't rally much of a choice.

from streko 101 days ago # - show/hide this comment
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yeah, it also depends on how much a week the big site spends on adsense.

from toddmintz 101 days ago #
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I wouldn't call BS on Matt even if your experience proves otherwise...why do I think we're going to see another BMW-like example in his blog in the near future?

from TheMadHat 101 days ago #
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@Todd, fine, another 3 day ban on a BMW-like site still isn't what everyone else gets. Seeing a BMW-like site get the 6-8 weeks then we'll be even.

from incrediblehelp 98 days ago #
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Controlled (hand job) examples for public consumption and then reinstated are for show. Making a  brief example of one big boy's and then reinstating them is almost funny, not to those that have been banned without being told why.  On the other side of the coin we all know that their are literally 100s of other websites taken out algorithmically (no hand job) for sometimes no reason at all.

from g1smd 98 days ago #
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There's always a reason, even if no one outside of Google is even vaguely sure what it is.


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