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Avatar Went Hot: August 6, 2008 - 9:06 am
Posted By: MattMcGee 118 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google Searching
Barry Schwartz details some juicy new data Google is sharing about searcher behavior. You can compare search patterns by category, by location (!), and over certain time frames. It's basically search data porn for marketers. :-)
9 Comments     

Comments

from ShaneEubanks 118 days ago #
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Love it....easy and provides exactly what I need for part of what I do.  Within 5 minutes I found 2 new website opportunities and a bundle of keywords to create the content.  Now to freelance it and grab some coffee...

from BrianChappell 118 days ago #
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This tool really is shear gold for affiliate marketers.

There are so many uses for it.

from tamar 118 days ago #
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"It's basically search data porn for marketers."

That is, if you like porn and stuff. :P

from onreact 118 days ago #
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Check out the real link! http://sphinn.com/story/63851 ;-)

from DarkMatter 118 days ago #
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a new toy! nice!

from malik112 118 days ago #
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yes its a nice tool but here is something i would like to share.. i did a keyword analysis on adwords tool where it showed me the avg search volume on KW1 > KW2 but when i searched for the same two keywords on Insights, its just the opposite!!!! I dont know which one to believe. Is this because the data shown in Insights is 'relative' and not absolute?

Also, on digging how the data is being scaled Google says that “When comparing multiple search terms, each subsequent term will be scaled relative to the first one entered”, however, even when I switch the positions of the keywords it still shows me the same values. Don’t you think if the relativity depends upon the keyword first entered, it should change?

any help is much appreciated. my whole exercise of keyword analysis of the past week seems to dissolve in thin air..

from neyne 118 days ago #
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this was developed by the Google Tel Aviv R&D team... nice

from Aussiewebmaster 118 days ago #
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Great overview as usual Barry.... and nice use of porn Tamar

from whichgroup 113 days ago #
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We have run some tests comparing Google insight data with Google Adwords/PPC data and quickly found a multiplier/factor that Google are using to modify the real search volume into the volumes output in Google insight.

We got to a multiplier of 50-80 for financial terms. (as in you multiply what Inisght tells you by 50-80 and you get a VERY good idea of the actual search volume.

Come see our results on the Coast Digital blog - http://www.coastdigital.co.uk/whats-new/blog/

We've charted the results over the past 7 months worth of data and got a really tight match between Google insight and Adwords.

I'd be interested to hear what others have found.

Robin


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