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Avatar Went Hot: July 2, 2008 - 6:48 am
Posted By: DavidWallace 68 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO
Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimization recommendations. Even worse are the possibilities for confusion with link building."
7 Comments     

Comments

from DavidWallace 68 days ago #
Votes: 1 | Vote:
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Our own policy is not to work with companies who have other SEOs in the picture. It only causes confusion and is hard to measure if your own work is successful or not.

I'm currently cleaning up a mess that a client caused by allowing another vendor to manage their PPC campaign. CTR dropped while CPC increased. Now trying to fix what this other vendor's automated solution screwed up. Also told client if happens again, "we will fire you!"

from kphilbin 68 days ago #
Votes: 0 | Vote:
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I absolutely agree.  When you decentralize your online efforts, you can run into huge problems from inconsistent messaging, lack of standardization for analytics, and worst of all, the user experience is no longer seamless.  My company has seen this split approach cause numerous headaches for clients. 

from Gab 68 days ago #
Votes: 0 | Vote:
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Depends on the context imho. How many sites does the company run? What are they being hired for?

from toprank 67 days ago #
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The only way a multi-agency scenario works is if one agency is designated the "lead" and sets/oversees strategy as well as implementation.

from Dudibob 67 days ago #
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I once worked with a client that had hired another company without telling me and they made doorway pages and lots of other crap, I asked him wth!? clients answer: 'I wanted more rankings' X(

from yojpotter2 67 days ago # - show/hide this comment
Votes: -1 | Vote:
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For me, one company is enough to do all the work...that way, confusions  can be avoided and also additional expenses..^^

from WebmasterT 65 days ago #
Votes: 0 | Vote:
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I agree with Toprank someone has to be in charge of the strategy and oversee implementation or chaos will soon break out. I'm one who believes every company has strengths and weaknesses... so.... I'd disagree you get the best solution from a single vendor. It is also best if the client doesn't choose the subs they usually aren't qualified to make the decision. The problem is most SEOs have never done the self evaluation and think they do everything well... that is almost never the case unless it is a very large agency with very deep pockets hiring the best minds out there.


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