Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: September 6, 2008 - 7:25 am
Posted By: Maing 3 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
While we (surprisingly) seldom see accessibility issues discussed in SEO community, search engine optimizers should definitely both explore and implement accessibility standards read more »
19 Comments     
Avatar Went Hot: September 5, 2008 - 3:55 pm
Posted By: jeffquipp 3 days ago
Topic Type: News Story (Jump to http://prashant-vikram.blogspot.com)
Category: SEM Industry
A good post detailing 10 great search engine news blogs you really should read daily. read more »
8 Comments     
Avatar Went Hot: September 5, 2008 - 11:13 am
Posted By: DavidWallace 5 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Eric Ward examines the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines. read more »
1 Comment     
Avatar Went Hot: September 5, 2008 - 10:30 am
Posted By: TheNanny612 4 days ago
Topic Type: News Story (Jump to http://www.hobo-web.co.uk)
Category: SEO
Jeff Quipp writes this awesome guest post on the Hobo Blog. He gives us 7 reasonably simple changes that a business owner should be able to make on a limited budget. read more »
Discuss     
Avatar Went Hot: September 5, 2008 - 10:29 am
Posted By: ciaran 2 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEM Industry
Jane thinks that there is a lot of hot-air which passes for insight in the search industry. I think she should just get on with creating good content....

;) read more »
9 Comments     
Avatar Went Hot: September 5, 2008 - 7:56 am
Posted By: DavidWallace 3 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Ann Smarty writes, "Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should come in handy." read more »
6 Comments     
Avatar Went Hot: September 5, 2008 - 7:48 am
Posted By: remarkablogger 5 days ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: SEO
SEO is bursting with personal brands. Brands that have been so ingrained into the industry that we don't always even realize there's a company behind these folks. Obviously this goes on in other industries as well, but I really think we SEOs take it read more »
9 Comments     
Avatar Went Hot: September 5, 2008 - 6:35 am
Posted By: golander9 4 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: SEO
A practical list of steps to take when redesigning your website by the local search optimization guru. read more »
3 Comments     
Avatar Went Hot: September 5, 2008 - 6:17 am
Posted By: Harith 4 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: SEO
A High Rankings Forum member who has been working on a yearlong SEO agreement is now facing new management with his client and they're requesting a refund for services (mostly because some project deliverables weren't actually delivered). Should thi read more »
10 Comments     
Avatar Went Hot: September 4, 2008 - 2:28 pm
Posted By: kevgibbo 4 days ago
Topic Type: News Story (Jump to http://www.evilgreenmonkey.com)
Category: SEM
"For almost a year, Keyword Spy have been email spamming both my personal email address and Sphinn (on a weekly basis), regurgitating announcements about its launch and features." read more »
10 Comments     
Avatar Went Hot: September 4, 2008 - 8:11 am
Posted By: rishilakhani 4 days ago
Topic Type: News Story (Jump to http://www.seo-scoop.com)
Category: Search Marketing
You see, the media has only one focus - large, metropolitan areas - because the threat of mass extinction is just irresistible I guess. So, if you don’t live in New Orleans, but you are in the same hurricane path as the city is, then you will be ign read more »
1 Comment     
Avatar Went Hot: September 4, 2008 - 5:46 am
Posted By: DavidWallace 4 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEM Industry
Rand Fishkin writes, "Here are five solid reasons that compel SEOmoz as well as the many companies we work with/recommend to stay far away from any "guarantee" of search engine rankings." read more »
3 Comments     
Avatar Went Hot: September 3, 2008 - 5:25 pm
Posted By: UtahSEOpro 5 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
One of the easiest things to do in SEO is to poke holes in someone else's SEO strategy. I proudly admit to having done this on countless occasions when someone asks me to look at their site and give my "expert opinion." It's very easy to take a look read more »
11 Comments     
Avatar Went Hot: September 3, 2008 - 2:41 pm
Posted By: ciaran 6 days ago
Topic Type: News Story (Jump to http://www.fireflyseo.com)
Category: SEM Industry
Hey, any list that gives me a namecheck is gonna get a Sphinn. There's a few names that should probably be up there that aren't, so drop a comment if there's a search Brit you think deserves a plug.. read more »
15 Comments     
Avatar Went Hot: September 3, 2008 - 10:07 am
Posted By: DavidWallace 6 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: SEO
The Yellow Page industry is incredibly easy-to-understand - you pay more, you get a bigger ad, you get more calls. Search engine optimization, even for the rare small business owner who has heard of it, is much more complicated and is inherently som read more »
1 Comment     
Avatar Went Hot: September 3, 2008 - 9:13 am
Posted By: inkodeR 7 days ago
Topic Type: News Story (Jump to http://www.vanseodesign.com)
Category: Search Marketing
I'm not really sure what the term shake a stick at means?

But this list is just freaking mammoth. read more »
14 Comments     
Avatar Went Hot: September 2, 2008 - 8:41 pm
Posted By: PixelBella 6 days ago
Topic Type: News Story (Jump to http://www.yourseomentor.com)
Category: SEM
Interview by SEOMentor brings Brandy Eddings to life! Learn about this Texas cowgirl's roots and her passion for paid search, including some insights about her favorite social media interests and friends, including her favorite socnet.

Did you k read more »
2 Comments     
Avatar Went Hot: September 2, 2008 - 1:32 pm
Posted By: jasongreen 5 days ago
Topic Type: News Story (Jump to http://www.setfiremedia.com)
Category: Link Building
Linkbait is widely regarded by many SEOs as the premier weapon in their quiver of marketing and promotional tools, and justifiably so. When linkbait is successful it can be incredibly powerful, driving an initial spike in (arguably entirely useless) read more »
3 Comments     
Avatar Went Hot: September 2, 2008 - 1:27 pm
Posted By: Wiep 5 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Are you good at photography, “photoshopping” or graphic design? Then why don’t you use these skills to build backlinks? read more »
1 Comment     
Avatar Went Hot: September 2, 2008 - 12:23 pm
Posted By: UtahSEOpro 6 days ago
Topic Type: News Story (Jump to http://www.thehistoryofseo.com)
Category: SEM Industry
[MARK KNOWLES] We’re sitting here with Chris Winfield, Todd Malicoat, and Brent Csutoras. This is an all star crew, and we’re at SES New York, March 2008. We’re just going to talk about what got you guys into search, how you got started and some of read more »
2 Comments     
Avatar Went Hot: August 30, 2008 - 5:13 pm
Posted By: UtahSEOpro 10 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: SEO
Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site fr read more »
1 Comment     
Avatar Went Hot: August 29, 2008 - 12:10 pm
Posted By: onreact 10 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: SEO
There are difficult ways to get links, like link exchange for instance and there are easy ones. Check out these 30 easiest methods to gain links. read more »
24 Comments     
Avatar Went Hot: August 29, 2008 - 3:10 am
Posted By: Gab 10 days ago
Topic Type: News Story (Jump to http://www.chewie.co.uk)
Category: Search Marketing
The community has long had a debate as to how 'ethical' blackhat SEO is. Here, I highlight which blackhat techniques are ethical and which aren't, based on a line drawn at algo-gaming vs abusing humans. read more »
35 Comments     
Avatar Went Hot: August 28, 2008 - 10:33 pm
Posted By: UtahSEOpro 10 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the read more »
6 Comments     
Avatar Went Hot: August 28, 2008 - 9:09 am
Posted By: Wiep 10 days ago
Topic Type: News Story (Jump to http://www.sugarrae.com)
Category: Link Building
An interesting question is what someone should look for in a potential link developer and how to go about finding them. Rae lists (and pretty much answers) several must-ask questions for link development job interviews. read more »
1 Comment     


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