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Topics related to getting search engine traffic for free. For more background, see the 100% Organic column or other SEO news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Methods to correct Canonical URL and duplicate content SEO issues for both Microsoft Windows IIS 6 and IIS 7 webservers running ASP.NET. read more »
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One of the hardest thing for an SEO to manage is expectations. For many SEO consultants and firms, part of closing the deal is to get the client to believe that the work they provide is going to get them "results," however that is defined. But in do read more »
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There are plenty of confusion related to sitewide links. Are the worthless or even dangerous? Please share your thought! read more »
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"Any Sales Pitch is About a Transferrance of Emotion From The Salesman to the Customer". Learn why it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thought, dis read more »
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What the coming (or already upon us) economic downturn means for small business websites & SEO. read more »
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David Snyder outlines what's gonna happen at and who's going to Scary SEO and why you should be there. He also explains why it's the coolest event ever, who's talking about it. read more »
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Exciting new features at SEOmoz, including an Index of the World Wide Web (30 Billion pages and growing!), the Linkscape Tool (extensive link data based on own index), a fresh design and a comic book. read more »
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In my opinion, good (and I emphasize "good" here) SEO software helps to automate repetitive tasks and is beneficial for the community in spreading SEO awareness and teaching best practices. Here’s what some of the top SEO’s and members of Sphinn ha read more »
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Well the fact of the matter is that “do-it-all” SEO software and SEO consultants can easily exist in harmony. Automated tools can make SEO’s more efficient but nothing can ever compare to the customized work of a highly-qualified SEO professional. read more »
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I have been pretty obsessed with the topic of Information Environments as of late.

From their structure, to the way that we let them interact with the search engine bots, a full understanding of our Information Environments is the basis of a stro read more »
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Dealing with hard to please clients: the ZOMG thank you client, the I’m not getting what I paid for client, the ‘I’m secretly happy but can’t tell you I am’ client... read more »
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An extremely useful example of how to use wildcard (*) in Robots.txt for sites that use dynamic query parameters. read more »
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SEO Is an art form that's evolving. Here's David Harry's take. read more »
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Brian Carter writes "Should SEO Success Be Measured By Rankings? Traffic? Conversions?

There's been a lot of discussion in the SEO community over the last few months about how important rankings are or are not, and whether the main goal of SEO read more »
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Dave Snyder writes a great post that covers information architecture and SEO. A very comprehensive look at a subject that we don't get to see much written about. read more »
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Check out Scott's awesome free SEO tool...input your domain and it evaluates your site on lots of different SEO criteria. Great job by the Search Commander! read more »
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Marty Martin has a collection of posts about how to run your SEO business from the thought leaders of SEO. A great collection of must read posts for anyone in SEO. read more »
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Jordan Kasteler writes, "Recently, I spoke at SES San Jose on “building a search engine friendly website” with emphasis focused on the incorporation and embedding of multimedia. Before narrowing my speech down to multimedia I had researched some com read more »
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Michael Martinez: Out of nearly 1600 query expressions that have brought recent traffic to SEO Theory, I have selected ten to discuss in greater depth. I chose these ten expressions for one or more of several reasons: the visitor counts were high, o read more »
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Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ti read more »
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Last week E-consultancy's Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank above #9 in Google UK for the term 'supermarket'. read more »
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Some time ago I reviewed tools that help understand the page HTML semantic structure based on H1-H6 headings. While some webmasters question the overall necessity of headings, I insist that they should be used to structure the page content for: read more »
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SEL - "So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one."

Sound familiar? This story is told all too often, at search industry events, cocktail parties and around w read more »
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Tom Critchlow takes a look at some common, and pretty awful, SEO mistakes made by UK highstreet retail websites. read more »
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Will Scott manages to tie Bill Clinton's former health secretary and a public service masturbation campaign into a simple intro to reputation management for small businesses. read more »
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